Trio Web Design
Trio Web Design

Internet and Website Marketing affects your business success

posted by Trio Web Design    |   February 15, 2012 11:01

As more businesses begin to realize the importance of having a website, and not just a basic website - I mean a website that is powered by an Internet Marketing strategy designed to increase their Online Presence, the Internet real estate will become more competitive and the margin of quality results will require more work to maintain. 

Since starting Trio Web Design in Saskatoon, our main drivers have been to educate and implement foundational Internet Marketing practices through the development of our custom designed websites.  At our inception, the term Online Presence was a foriegn term for many businesses, but today the majority of business owners are feeling the "heat" of either their lack of..or...their ineffective Internet Marketing Strategies (Online Presence). 

 

With this ever growing rush to the Internet and maddash for priority in organic search results, one major "reality" has been forgotten and that is - sustainable, effective, and measurable success takes time, effort, and money.


Business owners that desire to obtain a high priority in organic search results need to have a "full-buy-in" mentality when it comes to developing and maintaining their Online Presence.  Unfortunately, the Internet isn't a win-win environment.  It is no longer as easy as simply putting up a basic website and magically your website has the best priority in the local organic search results.  

 

Search Engines are continually sifting through websites to determine their relevance and monitor the consistency of new content rich updates. 


I came across a great article this morning titled: 4 Major Internet Marketing Game Changers for 2012 by Steve Toth, from Techwyse Internet Marketing Toronto, see below.  The article highlights some of the important Internet success factors behind developing an Online Presence.  

Internet and Website Marketing are two areas that cannot be overlooked when deciding whether or not a website should be created for your business, or whether or not your current website needs a redesign.  If you are considering either option contact us and we would be happy to help you develop an Online Presence that will grow as your business continues to grow. 

Enjoy the article!

- CBB

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The 2012 IM trends landscape continues to look increasingly competitive. We’re no longer in the age of a few early adopters monopolizing the first page of Google. Now every, dentist, auto mechanic, flower shop etc. is online; not only online, but actively investing internet marketing dollars in the areas of PPC (search and display), SEO and social media. As more players enter the game, the bidding war for ad space heightens. 2012 will see increased barriers to entry to those who are late to the game.

Social is the New Word of Mouth

Facebook’s “talking about this” metric is a nod to what social media really is: a massive network for word of mouth recommendations. You don’t have to share your status to let others know what you’re doing anymore. Facebook is moving in the direction of publishing more than just your like and comment activity. By installing apps like the Washington Post Social Reader, your friends can now see that you’ve read an article, not simply that you’ve liked, shared or commented on it.

The Fracturing of Search Results

Search results are now highly geared towards a user’s location and social network. Browsing habits still play a major factor. All of this leads to fractured search results, where some sites may rank, while others don’t depending on who the searcher is.

Other key shifts will include:

  • The inclusion of socially relevant posts
  • The rise of PPC as the core strategy for online marketing
  • New challenges for SEO
  • Fresh Content will become ever more important, if you don’t have a blog, get on it. 
  • Local search and reviews, Google Places and Yelp will continue to influence buying decisions.
  • Mobile search will be influenced by location, companies with mobile websites will see better conversions from organic and paid traffic.

 

Google Quality Continues to Get Better

  • The quality of referring links will need to be high. Google will not give credence to poor quality backlinks, link farms and link wheels are a thing of the past. Quality will outweigh quantity.
  • Search results will contain high quality, fresh content that’s been shared.
  • Sites with great user experiences may rank higher, Google can analyze this if the site has Google Analytics installed.
  • Websites with high CTRs, low bounce rates and original content will have an edge
  • An integrated strategy will be needed in order to rank organically – UI, Social, PPC, SEO, Content Strategy.

 

Referring Sites Will Continue to Proliferate

  • Sites like portals, destination guides and niche resources will be a valuable source of traffic. Don’t be surprised if these sites pop up overnight, as social media is now a primary springboard for many start-up sites looking for traffic.
  • Referring sites are growing more quickly than your competitors, actively research them and get linked to.
  • Consumers will continue to research in more places, and these sites will increase in importance as they provide links, rank for related terms and influence buying decisions.
  • Search engines will continue to reward sites that are present on highly trafficked, socially connected sites.

That’s a wrap! Authentic, original content, is key to your online marketing success in 2012 and moving forward. Produce original content and spread it through social networks. Google’s algorithm will reward you for hard work e.g. consistent content creation, social updates, networking with referring sites and building organic links. Sprinkle in a little PPC and you’ve got a recipe for success!

 

 

Saskatoon Web Design: Showcasing Clients & Christmas Specials

posted by Trio Web Design    |   December 6, 2011 16:30

Merry Christmas Saskatoon! We are well into the holiday cheer at Trio. From Christmas music playing in the background, to the loads of chocolate we have already eaten, we are definitely looking forward to spending quality time with our friends and family over the holidays. 

In celebration of this time of year we wanted to share with you our clients who are running Christmas Specials this month - everyone likes a deal! We also thought it would be a great time to showcase some of the new websites we launched just recently. 

We will be posting our Christmas Holidays shortly, as well as adding a little holiday flare to our website! 

Happy Shopping Everyone - Only 19 more sleeps!

- CBB

 

NEW WEBSITE DESIGNS

 The Kinsmen Club of Saskatoon - Get involved with the Kinsmen's Special Needs Shopping Event

The Retiring FarmerTM Assante Wealth Management - Attend one of their financial seminars this coming winter!

Rugg & Sons Custom Metal Urns - Their workmanship is second to none!

8th Street Laser Therapy - Revolutionary therapy that increases your body's healing process. 

Inspiring Youth For Success - A Foundation dedicated to inspiring, motivating, and supporting "at risk" youth in achieving their future goals and dreams. 

 

CHRISTMAS SPECIALS 

Palliser/EQ3 Furniture Store Saskatoon - Everything Under the Tree give away with Magic 98.3

Bronze 1 Tanning Salon Saskatoon - Tanning Minute Specials & FREE Christmas Gift Packages 

EnviroWise Soap & More Saskatoon - Cleaning Product Christmas Gift Baskets

Untangled Hair Group Saskatoon - Hair Service Gift Cards

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TRIO News

Saskatoon Web Designers: Google +1 will affect search results!

posted by Trio Web Design    |   October 20, 2011 11:48

It is official - Google has stated that the +1's will affect your website's search results.  Read below excerpts from a TechWyse blog article published today. 

If you have questions about Google +1 and how to get it added to your website - give us a call (306) 716-0680.  Trio is a local Saskatoon web design company.

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Google has officially stated that the +1 button will indeed affect search engine ranking. This is ground breaking news as it will ultimately shape traffic; with all the hype there is about social search, a few key points should be considered, as they help put things in perspective.

  • You must be logged-in to Google in order to see socially influenced results.
  • If you don’t have an extensive Gmail or Google+ profile, you may not see any socially influenced results.
  • Latest estimates put Google+ users at 40M and Gmail’s user-base has been estimated at 193M as of 2010.
  • Although, the above stats are not specific to North America, it’s safe to assume that a large number of North America’s 270M+ person internet population are on Gmail and/or Google+.

When you +1 a site you are in effect recommending it to those in your social circle. So if I +1’d a sushi restaurant in Toronto, and one of my Google+ or Gmail contacts searched for “Sushi in Toronto,” a site with the +1 might appear higher in search results than it would have otherwise! So it’s easy to see how having a lot of +1’s can boost your organic search rankings to specific networks of people.

How Can You Get +1’s?

  • Put the +1 on every page of your site. Ask your web design company to implement this on your site.
  • Post on Google Plus, people can plus one your page right from their news feed.
  • Rank high organically and in paid search, the +1 button appears in search results and the better you rank the more +1’s you’ll get.
  • Send out a newsletter telling people that you’ve installed the +1 button on your page and that you’d appreciate it if they +1’d you.
  • Ask people on other social networks like Facebook and Twitter to visit your page and +1.
  • People will also be able to +1 your page by clicking on a +1 button from their browser toolbar


How You Can’t Get +1’s

  • You’re not allowed to offer anything in exchange for a +1; Unlike Facebook which allows you to offer coupons and other incentives for liking a page.
  • You can’t buy +1’s Google won’t tolerate and has revoked those who have sold +1’s.


In Summary

The +1 button is essentially a vote for your page, every time you vote your recommendation can be echoed across your Google-based social network (Google+, Gmaill, Google account). So if you haven’t already +1’d your own site do so from Google Search and be sure to add the +1 button to your own site!


Trio Web Design
Trio Web Design