Trio Web Design
Trio Web Design

Website Design: The HiPPO, the Artist, the Geek, and the Spender...who's opinion matters most?

posted by Trio Web Design    |   January 3, 2010 12:56

My C-Breakers,

Welcome back! Happy New Year! I thought I would start the new year off with a "relevant" blog pertaining to website design and internet marketing.  I know it probably almost seems foreign after the blogs in December, but I assure you that these "relevant" blogs will be just as interesting!

At the end of November I was watching a Google webinar and the presenter posed this question "who's opinion matters most when it comes to designing your website?"

-The HiPPO - aka. the highest payed person's opinion
-The Artist - aka. the graphic designer
-The Geek - aka. the professional marketing/website measurement specialist
-The Spender - aka. the one who is actually going to buy your product or service

So who's opinion matters most? At first glance you might be thinking that it is a combination of all four.  This assumption is somewhat correct during the beginning stages of developing a website, but in the end the Spender is the key to a successful website design. 

You are probably thinking, well duh! OF COURSE the Spender's opinion matters most! The customer is always right!?! right?

Although the answer might seem obvious, the fact of the matter is that a large portion of websites on the Internet are not designed and modified with the Spender in mind.  Why you say? Well here are three reasons why I believe websites continue to fall short in attracting and maintaining the Spender.

1.  There is a missing link in the design process. The HiPPOs are important because they bring the vision, purpose, and the basic characteristics of the Spender to the design table.  The Artist is necessary (I dislike crushing dreams, but some people need to get real and realize that they might not be gifted in the area of making things "look nice" and leave it to the professionals!).  The missing link is the Geek.  A lot of HiPPOs assume a Geek works with the Artist, but more often then not the Artist doesn't have their own Geek.  The Geek is absolutely necessary because they are the ones who are able to take the vision of the HiPPO and the characteristics of the Spender and translate that to the Artist so that the website is designed to meet business goals and objectives. 

2.  Websites are designed based on opinions and not on facts.  I heard once that when a person expresses their own opinion they are limiting their assessment of an issue to themselves and their own personal little world.  The dictionary defines an opinion as a view or judgment formed about something, not necessarily based on fact or knowledge.  Opinions are purely and totally subjective. They are completely the product of how you personally see things, and they do not necessarily have any root or foundation in truth whatsoever.  Unfortunately, some people hold their own opinions way to HIGH! I know I said it, but that is the truth.  Keeping personal opinions and preferences in check and relying on actual facts is crucial when it comes to designing a website.

3.  The performance of the website is not measured.  Evaluating the performance of a website is where HiPPOs, Artists, and Geeks can determine if their opinions/facts actually have substance!  The data collected from the measurement tools helps to define the Spender, which in turn provides opportunities to effectively modify and update the website. Most website aren't doing this!

Who's opinion matters most? Well I think the answer to that question isn't simply just the "Spender's opinion".  All in all HiPPOs, Artists, and Geeks need each other, opinions have to be backed up by facts, and websites must be designed and measured with the Spender in mind.  That is my answer.

- CBB

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The Coffee Break Blogger

posted by Trio Web Design    |   November 3, 2009 12:31

Fellow Coffee Breakers,

I was debating for quite awhile as to how I would actually introduce myself to you.  I am not one for formal introductions, personally I would rather bypass the...this is who I am and this is what I am going to blog about...and move right on to an interesting topic.

Although that would be my preference, it probably is best that I do provide you with a framework as to my style and what you can expect from me as your Coffee Break Blogger. 

For those of you who are now even more confused, and questioning whether or not you clicked on the right search engine result for websites, Internet Marketing, Internet Presences, and so on....I can assure you that you have made it to the right place!

This is the Trio Web Design Blog, and NO I have not somehow hijacked it from the company.  I am in fact an integral part of the original Trio group.  Despite the fact that I don't have a fancy photo of myself posted on the company website, I do exist.

Like I said before, I am not one for the formal introduction so I will just skip to the important part. 

My attempt is to blog for those of us who find ourselves taking coffee breaks in front of the computer screen instead of in the traditional coffee room. 

The information you will find on this blog will generally fall within two major categories; business development on the Internet, and completely random information that will have no relevance to business at all! 

I cannot promise that everything I post will be enlightening, but I do hope to challenge and encourage you to consider the possibility!

Between blog posts you can catch me on the Trio Facebook Page or on Twitter. My objective with these two social networks is to interact with you and provide you with interesting information that I don't particularly want to write a massive blog about. 

If you are interested in reading my posts make sure you sign up for the RSS feed.  I promise I will not inundate you with 100 blogs a week or harass you to contact Trio for your website needs every time I post, but I do hope to shed a little light and insight on some interesting topics that affect business today.

Until the next post.

Yours in break time,

The Coffee Break Blogger


TRIO WEB DESIGN
Trio builds effective, lasting, and identifiable Internet Presences for businesses.  Our flexible services cater to a wide range of business types and are not limited to any one design style.  Whether you are a small independent entrepreneur or a large organization, Trio is committed to seeing your business do well on the Internet.

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Website Launch

posted by Trio Web Design    |   November 2, 2009 12:27

Welcome to the Trio Web Design Blog!

Trio is a web design company that builds effective, lasting, and identifiable Internet Presences for businesses.  Our flexible services cater to a wide range of business types and are not limited to any one design style.  Whether you are a small independent entrepreneur or a large organization, Trio is committed to seeing your business do well on the internet. 

Standing out from your competition on the internet is no easy task, and it is even harder if your website lacks the ability to retain the people that find you. Trio gives existing websites a visual “face-lift” and provides direction for businesses who are in need of a website.

Having a unique customer focused website and incorporating social networking tools like a blog or Facebook, are the most important if not crucial, promotional strategy "must haves" in today’s economy. Everyone is blogging, tweeting, adding friends, and ultimately making purchase decisions based on your ability to attract them with new up-to-date information and stimulating graphics. Trio is here to help you build a strategy that will be effective at utilizing social networking tools, optimizing search engine results, and creating a website that truly reflects your purpose for having one.

If you are interested in our services fill-out the commitment FREE online quote and we will be in contact with you to discuss how Trio can match your website needs.

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