Trio Web Design
Trio Web Design

Saskatoon Web Designers: Google +1 will affect search results!

posted by Trio Web Design    |   October 20, 2011 11:48

It is official - Google has stated that the +1's will affect your website's search results.  Read below excerpts from a TechWyse blog article published today. 

If you have questions about Google +1 and how to get it added to your website - give us a call (306) 716-0680.  Trio is a local Saskatoon web design company.

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Google has officially stated that the +1 button will indeed affect search engine ranking. This is ground breaking news as it will ultimately shape traffic; with all the hype there is about social search, a few key points should be considered, as they help put things in perspective.

  • You must be logged-in to Google in order to see socially influenced results.
  • If you don’t have an extensive Gmail or Google+ profile, you may not see any socially influenced results.
  • Latest estimates put Google+ users at 40M and Gmail’s user-base has been estimated at 193M as of 2010.
  • Although, the above stats are not specific to North America, it’s safe to assume that a large number of North America’s 270M+ person internet population are on Gmail and/or Google+.

When you +1 a site you are in effect recommending it to those in your social circle. So if I +1’d a sushi restaurant in Toronto, and one of my Google+ or Gmail contacts searched for “Sushi in Toronto,” a site with the +1 might appear higher in search results than it would have otherwise! So it’s easy to see how having a lot of +1’s can boost your organic search rankings to specific networks of people.

How Can You Get +1’s?

  • Put the +1 on every page of your site. Ask your web design company to implement this on your site.
  • Post on Google Plus, people can plus one your page right from their news feed.
  • Rank high organically and in paid search, the +1 button appears in search results and the better you rank the more +1’s you’ll get.
  • Send out a newsletter telling people that you’ve installed the +1 button on your page and that you’d appreciate it if they +1’d you.
  • Ask people on other social networks like Facebook and Twitter to visit your page and +1.
  • People will also be able to +1 your page by clicking on a +1 button from their browser toolbar


How You Can’t Get +1’s

  • You’re not allowed to offer anything in exchange for a +1; Unlike Facebook which allows you to offer coupons and other incentives for liking a page.
  • You can’t buy +1’s Google won’t tolerate and has revoked those who have sold +1’s.


In Summary

The +1 button is essentially a vote for your page, every time you vote your recommendation can be echoed across your Google-based social network (Google+, Gmaill, Google account). So if you haven’t already +1’d your own site do so from Google Search and be sure to add the +1 button to your own site!

Web Design Saskatoon: 6 important things to consider when redesigning your website

posted by Trio Web Design    |   September 7, 2011 12:09

Last month we launched our new website product line Trio Blueprints - we absolutely love these new website design options!! Over the last few weeks I have spoken to many different types of businesses here in Saskatoon who are considering redesigning their current websites.  A common issue they all face is whether or not they simply need a small cosmetic change to their website or a complete reconstruction of the entire site. 

While reading through my daily news articles, and enjoying my first cup of coffee, I came across a great article outlining important things to consider when redesigning your website - so I thought I would share a few of the tips. 

I hope this article helps you to determine the best strategy forward when considering a redesign of your current website.  

- CBB

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There are very few, if any, websites on the Internet that don’t undergo at least a minor facelift at some point in their lifecycle. If you own a business with a web presence, at some point, that site will need to be redesigned, whether it’s due to the changing nature of your business, or purely for aesthetic reasons.

Redesigning your company site can be a major undertaking, so we’ve put together a helpful list of things to keep in mind when considering a redesign.

 

1. Why Are You Redesigning?

This is perhaps the most deceptively complex, yet obvious question of all. Before undergoing any redesign, however, it’s important to understand what it is you wish to accomplish. Are you unhappy with the way your site functions? Do you simply want a better-looking site? Do you need to improve search engine rankings and sales conversions? Maybe the focus of your business has shifted and it’s time for new content.

These are all important factors to consider, so before you start, make a detailed list of what it is you wish to accomplish during the redesign. This will help guide you through the rest of the process and make sure you stay focused on the end goal.

 

2. What Type of Redesign Do You Need?

Now that you’ve decided exactly why you want to redesign your site, it’s time to decide just how far down the rabbit hole you need to go. Perhaps a small change in visuals and content is all that’s necessary. On the other hand, you may need to add new features or completely redo your underlying code base. Depending on your needs and budget, a large overhaul may be out of the question, or it may be the most cost-effective long-term solution, so take a moment to think about your needs going forward and work with your developer to strike a balance that best meets them.

 

3. What Does and Doesn’t Work Currently?

No matter how large or small the redesign, chances are there will be some elements of your existing site that work very well and some that don’t work at all. Now is the time to go through your site and identify these elements. Maybe your content is too verbose or your sales page isn’t very user-friendly. On the other hand, that photo gallery and the blog may be big-ticket items that do really well for your image and bring in lots of traffic. Some elements will need to remain (though possibly given a makeover), some will need to be cleaned up and some will have to go. Break your site down into its key components and then compare those with the goals you decided on in step one and the overall vision for your web site. If something doesn’t fit, it’s out.

 

4. How Is Your Site Being Used?

Along these same lines, don’t forget to take a look at how users are currently interacting with your site. This will help you identify great content and problem areas. Study your traffic statistics and site analytics for information on things such as entry and exit pages, sales conversions, and search engine keywords. This will help you to understand how visitors find your site and what they do once they get there. While you’re studying those statistics, also have a look at details like screen resolution and browser usage. This will help your developer determine what technical specifications your site should meet and whether a separate mobile version of your site is recommended, among other things.

 

5. Has Your Brand or Company Image Changed?

If you’ve undergone changes to your brand and company image, those changes need to be reflected in your site, even if the only updates are visual. Keep your logos updated and consider a color-overhaul if the corporate image or philosophy has shifted. Your website is often the first impression people get of your business, so it should grow and mature right along with the rest of your brand identity.

 

6. When and How Should You Launch Your Redesign?

When and how you launch your redesign can have a big impact on your traffic and in generating buzz about your new site and your product. Maybe you’re simply making improvements and want to slowly roll out changes over time and unannounced. This unobtrusive rollout won’t give you a lot of buzz, but it will still accomplish your goals of improving the site’s performance and the user’s experience. On the other hand, a big relaunch around the holidays or at the start of a big promotion, or when announcing a major change in the way your business operates can both draw traffic and generate more interest.



 

 

 

 

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Web Design

Web Design Saskatoon: Top 5 web design mistakes to avoid.

posted by Trio Web Design    |   April 14, 2011 14:47

If you’re a business owner, your website is the central hub of your company, and it’s a pivotal part of your marketing and branding. Potential customers visit your site specifically for its content, which means that the website's appearance and usability are critical to its success and ultimately affect how those users view your company.


First impressions are crucially important! You have about 7 to 10 seconds to grab your audience's attention. Once you have grabbed their attention, your website has to maintain their attention!! 


Here are 5 common web design "mistakes" you must avoid when creating your website.  If you already have a website, consider evaluating whether or not it has fallen victim to these common problem areas.  


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Number 1 Mistake - POOR NAVIGATION


Many businesses fail to make navigation a priority, but without careful attention to how people navigate your site, you could unintentionally be creating a frustrating experience for any potential visitor. People visit your site for specific information, and if they cannot find it they will quickly go elsewhere, leaving with the impression that your business is disorganized in more than just its website.


A good navigation structure should be seamless and will keep visitors on your site longer, which means potentially more readers, subscribers, sales or leads — whichever is your primary objective.


Website navigation affects both usability and accessibility, so it’s important to make it a primary concern.


Most websites and blogs use common navigational techniques that are expected by the average visitor. The pages and sections of the site should be easy and logical for visitors to maneuver. Don’t make your visitors think about how to navigate your site; it should be effortless and natural.


Number 2 Mistake - NO CLEAR CALL TO ACTIONS

The fundamental error of many small business websites is the lack of a clear call to action. We’ve all seen bland business brochure websites with nothing but endless descriptive paragraphs. If you are not leading users to commit to an action (buy a product, contact you or subscribe, for example), then you are losing them.


Driving traffic to your website is important, but that traffic is useless if the primary call to action is a plain “click here” link buried in a sea of text. Call-to-action buttons are a great way to grab the user’s attention, and these buttons can be the key to higher conversions. Investing time and consideration into creating successful calls to action can help guide users and address their needs while achieving your own business goals.


Number 3 Mistake - COLOUR & CONTRAST


Color and contrast aren’t usually high up on the list of priorities for a business owner when it comes to creating a website. But it should be, because if your website text does not have sufficient contrast compared to its background, people will have difficulty reading your content.


Aside from plain readability, color and contrast are important because they can be used to create visual interest and direct the attention of the user. It can equally be effective in organizing and defining the flow and hierarchy of a page, and it’s therefore an essential principle to pay attention to during the design process.


Number 4 Mistake - CONTENT CONTENT CONTENT


People visit your website for its content, and how that is structured is a huge factor in its success or failure. Unfortunately, an overwhelming number of businesses get caught up in overloading the user with information that they overlook how that information is presented.


Most people do not read unless it’s absolutely necessary, and they prefer to scan through information quickly to get to the points of interest. This is why it’s so important to establish a strong visual content hierarchy so users can quickly scan your site and sifting through relevant information. A logical content hierarchy also acts as a guide through each page and creates a more enjoyable user experience.


Content is also vitally important when considering search engine optimization.  Search engines are looking for content that is relevant and regularly updated.


Number 5 Mistake - CLUTTER


We all know at least one business website that seems to include everything but the proverbial kitchen sink. Many businesses tend to cram as much as they can onto a single page — the end result is a busy, cluttered and unreadable page.


The more extraneous items there are on a web page, the more unprofessional it looks, and it becomes overwhelming, confusing and distracting for the user. A cluttered website will also affect traffic because visitors won’t return if they can’t understand or follow the content, which leads to low traffic, a high bounce rate and possibly a poor Page Rank.


Clutter also applies to images. Too many can be a huge distraction and just plain annoying. Images should be used to illustrate, capture attention and guide the user where required.


Source: Mashable 2011

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If you are interested in redesigning your current website contact Trio at 306.716.0680 

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Web Design


Trio Web Design
Trio Web Design