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Saskatoon Web Designers: Google +1 will affect search results!

posted by Trio Web Design    |   October 20, 2011 11:48

It is official - Google has stated that the +1's will affect your website's search results.  Read below excerpts from a TechWyse blog article published today. 

If you have questions about Google +1 and how to get it added to your website - give us a call (306) 716-0680.  Trio is a local Saskatoon web design company.

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Google has officially stated that the +1 button will indeed affect search engine ranking. This is ground breaking news as it will ultimately shape traffic; with all the hype there is about social search, a few key points should be considered, as they help put things in perspective.

  • You must be logged-in to Google in order to see socially influenced results.
  • If you don’t have an extensive Gmail or Google+ profile, you may not see any socially influenced results.
  • Latest estimates put Google+ users at 40M and Gmail’s user-base has been estimated at 193M as of 2010.
  • Although, the above stats are not specific to North America, it’s safe to assume that a large number of North America’s 270M+ person internet population are on Gmail and/or Google+.

When you +1 a site you are in effect recommending it to those in your social circle. So if I +1’d a sushi restaurant in Toronto, and one of my Google+ or Gmail contacts searched for “Sushi in Toronto,” a site with the +1 might appear higher in search results than it would have otherwise! So it’s easy to see how having a lot of +1’s can boost your organic search rankings to specific networks of people.

How Can You Get +1’s?

  • Put the +1 on every page of your site. Ask your web design company to implement this on your site.
  • Post on Google Plus, people can plus one your page right from their news feed.
  • Rank high organically and in paid search, the +1 button appears in search results and the better you rank the more +1’s you’ll get.
  • Send out a newsletter telling people that you’ve installed the +1 button on your page and that you’d appreciate it if they +1’d you.
  • Ask people on other social networks like Facebook and Twitter to visit your page and +1.
  • People will also be able to +1 your page by clicking on a +1 button from their browser toolbar


How You Can’t Get +1’s

  • You’re not allowed to offer anything in exchange for a +1; Unlike Facebook which allows you to offer coupons and other incentives for liking a page.
  • You can’t buy +1’s Google won’t tolerate and has revoked those who have sold +1’s.


In Summary

The +1 button is essentially a vote for your page, every time you vote your recommendation can be echoed across your Google-based social network (Google+, Gmaill, Google account). So if you haven’t already +1’d your own site do so from Google Search and be sure to add the +1 button to your own site!

Are You Getting In On This?

posted by Trio Web Design    |   November 16, 2009 12:34

Friends in coffee time,

I stumbled upon some interesting facts and figures the other day while browsing through the Internet and reading over a few of my favorite RSS feeds.

The Nielson Company came out with some stats regarding the average Internet usage for the past month of October.  Although the study is done in the U.S., I find the information pertinent to businesses here in Canada that are either having a hard time justifying why they need to establish an Internet Presence or, are contemplating if joining the Facebook circus is even worth it.

First take a look at these average stats for the past month of October. 

- PC time spent per person 67hrs:49min:39sec
- domains (websites) visited per person 87
- sessions/visits per person 53
- web pages viewed per person 2,645
- duration of a web page view 00hrs:00min:58sec

Did you know that the average person viewed 2,645 web pages a month? Interesting.

Now let's see where people spent most of their time when they were on the Internet in October.

 

Take a look at the first three.  Did you notice that they are all primarily search engine sites?  Google alone had 147.86 million people accessing their site and on average each person spent approximately 1hrs:53min:07sec "Googling". 

What I find extremely interesting is the fourth place rank of Facebook. 107.48 million people where on Facebook in the month of October, but what I find most interesting is that the average time per person was 6hrs:09min:48sec.

Time well spent? I'm not going to try and answer that question, but I will make this comment, "Facebook takes things to a whole-na-tha-level and soaks up a whole-lot-da-time!"

In Saskatoon and the surrounding area there are approximately,

- 116,880 people, 18+ on Facebook
- 31,200 people, 40+ on Facebook
- 5,700 people, 60+ on Facebook

Did you know that nearly half of the population in Saskatoon is on Facebook? Interesting.

So here are a few thought provoking questions to ask yourself if you are a business owner in Saskatoon:

- Is your website currently landing on the first page of the Google searches for your type of business in your geographical region?

- If people don't know you, but are looking for someone like you in the local area, can they go to a search engine and find you without knowing your exact name?

- Are you building a social networking strategy that will help you reach potential customers using Facebook?

I hope I provided you with a few interesting facts and figures to talk about during your coffee break today.

- Coffee Break Blogger

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Search Engine Optimization (SEO)


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