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Social Networking: Fans and Followers more likely to buy your products

posted by Trio Web Design    |   April 11, 2010 15:05

 

Friends,

Have you ever wondered whether or not social media can actually make a difference to your bottom line?  We are being asked this question constantly. Businesses want to know whether or not a Facebook Page will actually deliver results.

I have noticed that a common misconception, within the business community, is that social media sites are for "personal use" and not for "professional use". In many instances, sites like Facebook and Twitter are being blocked in the work place.  What professionals are failing to recognize are the opportunities social media sites provide businesses with in terms of low-cost advertising and instant networking.

The Chadwick Martin Bailey group released findings from their most recent research on social media called, "Why Social Media matters to Your Business". Below is a short article I found highlighting some of the key findings from the report.  I would recommend downloading the report if you are interested in learning more about social media and the impact it can have on your business. http://www.cmbinfo.com/news/press-centre/social-media-release-3-10-10/

It's definitely worth the read. 

- CBB

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New consumer research shows  over 50% of Facebook fans and Twitter followers say they are more likely to buy and recommend

Boston, MA – In a recent study of social media usage it is clear that consumers who are Facebook fans and Twitter followers of a brand are more likely to not only recommend, but they are also more likely to buy from those brands than they were before becoming fans/followers. The study of over 1500 consumers by market research firm Chadwick Martin Bailey and iModerate Research Technologies found that 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower. And an impressive 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of.  Considering Facebook’s over 400 million users, the opportunity is great for social media marketers.

“While social media is not the silver bullet that some pundits claim it to be, it is an extremely important and relatively low cost touch point that has a direct impact on sales and positive word of mouth,”  comments Josh Mendelsohn a vice president at Chadwick Martin Bailey. “Companies not actively engaging are missing a huge opportunity and are saying something to consumers – intentionally or unintentionally- about how willing they are to engage on consumers’ terms.”

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The study also uncovered perceptions among consumers that those brands not engaging in social media are out of touch. When asked the question “What does it say about a brand if they are not involved with sites like Facebook or Twitter?” they said the following:

  • “It’s EXPECTED that a company have some digital face – whether it’s on FB or Twitter I don’t know – but they need a strong electronic presence or you doubt their relevance in today’s marketplace.” Female 50-54
  • “Either they are not interested in the demographic that frequents Facebook and Twitter or they are unaware of the opportunity to get more exposure in a more interactive method.” Male 35-39
  • “It shows they are not really with it or in tune with the new ways to communicate with customers.” Female 18-24.
  •  “If they’re not on Facebook or Twitter, then they aren’t in touch with the “electronic” people.”  Female 55-59

Recent statistics from Facebook show they have 400 million active users and more than 20 million people become fans each day.  Twitter users post over 50 million tweets per day—that’s an average of 600 tweets per second.

 

Social Networking: Consumer Category Breakdown

posted by Trio Web Design    |   January 12, 2010 12:00

Friends,

I came across a blog post today that I thought you might find interesting. The post is titled "Profile of a Status Updater: It's a Woman's World [Report]", by blogger Jennifer Van Grove.  The post presents an interesting visual breakdown of the different categories of "social networking" consumers online.

Enjoy the read. 

- CBB

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One in every three online Americans is what Forrester calls a "conversationalist," defined as someone who updates her status on Facebook or tweets at least once a week. Conversationalists are also older, wiser than other online denizens, and predominantly female.

Forrester's "The New Social Technographics" report (embedded below) is the product of surveying 10,112 U.S. consumers ages 18 to 88 in November 2009 to better understand social adoption.

Conversationalists are a new type of online content creator who accounts for 33% of the online population, and they're sandwiched in between the most involved web users who either blog or publish web content - called "creators" (24%) - and the more passive "critics" (37%), who participate online as commenters and reviewers. In the social hierarchy, critics are followed by collectors (20%), joiners (59%), spectators (70%) and inactives (17%).

 

These conversationalists are quite the interesting bunch, especially for marketers, as 56% are female - the highest concentration of women in any of the groupings. Seventy percent are 30 years of age or older, and 24% are older than 44. According to the report, conversationalists also have household incomes "slightly above average, and they're more likely than any other social classification to have college degrees."

A few other findings of interest:

- The highest concentration of Generation Y online users is in the creators group, with 37% of individuals between the ages of 18 and 29.

- The average conversationalist has a annual household income of $81,300.

- 48% of collectors have earned a college degree or higher.

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