Trio Web Design
Trio Web Design

Social Networking: Why your business should have a Facebook Page

posted by Trio Web Design    |   July 7, 2010 13:39

Hello coffee break followers,

I received an update from one of the RSS feeds I follow indicating that Facebook recently released a new feature that automatically suggests Pages for new users to “Like.” Facebook has placed this new functionality as the second step, second only to finding friends, in the Facebook signup process.

This new step in creating an account is called “Choose your interests,” and at this point new Facebook members will be greeted with a selection of Pages that are suggested for them based on the Pages that people in the same demographic commonly “Like.” The Pages profiled are commonly selected based on how much the Page is updated and how often it engages with Fans. This new effort will increase the exposure of Pages in general and likely increase the number of “Liked” pages per member.

If your business is not currently on Facebook, I would suggest you look into creating a Page for your business.  Leveraging social networking platforms like Facebook is a strategic low-cost move for small to medium sized businesses.  Reference my previous posts Internet Presence: How to Avoid Brand Sabotage (Feb 2010) and Facebook Advertising (May 2010) to assist you in determining the value of having a Facebook Page.

Creating a strategy that aligns with your business goals and objectives on any social networking platform can be overwhelming.  If you would like more information to help you create a Page for your business contact us at Trio - info@triowebdesign.com. 

Enjoy the weekend soccer fans!

- CBB 

 

Facebook Advertising: The value of advertising on Facebook

posted by Trio Web Design    |   May 20, 2010 09:44

Oh friends, I do believe it is summer.  

If you live in Saskatoon, you know what I am talking about.  The last few days have been glorious and have inspired me to move the blog outside. Fresh air is a necessity to working effectively - that's my story and I am sticking to it - if you want to borrow it so you can enjoy a few moments away from your desk today feel free!

A gem of a report came across my desk this morning while I was reviewing a few of my RSS feeds - Neilsen/Facebook Report: The Value of Social Media Ad Impressions. It looks like Neilsen and Facebook teamed up to analyze the effectiveness of ad impressions in relation to viewers noticing ads, absorbing the content, and ultimately making a purchase decision.  

If you are a business owner who currently has a Facebook Page or is simply just advertising on Facebook, you need to read this report.  It will help you formulate the best advertising strategy on Facebook and assist you in analyzing the effectiveness of it.

I have included the key findings from their report below.  If you are at all interested in learning more, visit Neilsen Online, and download the document.  

- CBB

_________

 

Jon Gibs, Vice President, Media Analytics, The Nielsen Company - Sean Bruich, Measurement Research, Facebook, Inc.

We’ve heard from countless brand marketers about the need for guidance when it comes to measuring the value of social media advertising. It’s why we’ve made a major investment towards helping advertisers understand how to achieve their brand goals in a social context. Our joint report: Advertising Effectiveness: Understanding the Value of a Social Media Impression provides early insights from Nielsen’s BrandLift product which analyzed survey data from more than 800,000 Facebook users in response to more than 125 Facebook ad campaigns from 70 brand advertisers.

While the medium of social media advertising is still a wild frontier for some, the BrandLift framework solves a number of advertiser concerns by providing quantifiable data that can be mapped to trusted advertising effectiveness benchmarks already in place: Ad Recall, Brand Awareness, and Purchase Intent.

Suggesting You “Become A Fan” Of Social Engagement

Study after study has shown that consumers trust their friends and peers more than anyone else when it comes to making a purchase decision. It’s critical that we understand advertising not just in terms of “paid” media, but also in terms of how “earned” media (advertising that is passed along or shared among to friends and beyond) and social advocacy contribute to campaigns. To that end, we took a closer look at 14 Facebook ad campaigns that incorporated the “Become A Fan” engagement unit and sliced the effectiveness results three different ways, by each of the types of ads available on Facebook: 1) Lift from a standard “Homepage Ad”; 2) Lift from an ad that featured social context or “Homepage ads with Social Context”; and 3) Lift from “Organic Ads,” newsfeed stories that are sent to friends of users who engage with advertising on a brand.

For those Homepage ads at the top of the marketing funnel, awareness increased on average by 4% between exposed and control audiences. Purchase intent also increased on average by 2% following ad exposure on Facebook.


Comparing the responses of those users who had seen ads with social context against users who saw ads with no social context from the same campaign, we saw a measurable lift in lift.

 

 

While exposure to the homepage ad itself increased ad recall, those users exposed to both the “paid ad” and the organic impression remembered the ad at three times the rate of those just exposed to the paid homepage ad. We saw a similar effect for the other two metrics evaluated. Homepage ads increased awareness of the product or brand by 4% on average, but exposure to both homepage ads and organic ads increased awareness by a delta of 13% versus the control group. Exposure to organic impressions also impacted purchase intent as well, increasing the impact of the ad from 2% to 8%.

 

 

Social Networking: Fans and Followers more likely to buy your products

posted by Trio Web Design    |   April 11, 2010 15:05

 

Friends,

Have you ever wondered whether or not social media can actually make a difference to your bottom line?  We are being asked this question constantly. Businesses want to know whether or not a Facebook Page will actually deliver results.

I have noticed that a common misconception, within the business community, is that social media sites are for "personal use" and not for "professional use". In many instances, sites like Facebook and Twitter are being blocked in the work place.  What professionals are failing to recognize are the opportunities social media sites provide businesses with in terms of low-cost advertising and instant networking.

The Chadwick Martin Bailey group released findings from their most recent research on social media called, "Why Social Media matters to Your Business". Below is a short article I found highlighting some of the key findings from the report.  I would recommend downloading the report if you are interested in learning more about social media and the impact it can have on your business. http://www.cmbinfo.com/news/press-centre/social-media-release-3-10-10/

It's definitely worth the read. 

- CBB

_____________

New consumer research shows  over 50% of Facebook fans and Twitter followers say they are more likely to buy and recommend

Boston, MA – In a recent study of social media usage it is clear that consumers who are Facebook fans and Twitter followers of a brand are more likely to not only recommend, but they are also more likely to buy from those brands than they were before becoming fans/followers. The study of over 1500 consumers by market research firm Chadwick Martin Bailey and iModerate Research Technologies found that 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower. And an impressive 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of.  Considering Facebook’s over 400 million users, the opportunity is great for social media marketers.

“While social media is not the silver bullet that some pundits claim it to be, it is an extremely important and relatively low cost touch point that has a direct impact on sales and positive word of mouth,”  comments Josh Mendelsohn a vice president at Chadwick Martin Bailey. “Companies not actively engaging are missing a huge opportunity and are saying something to consumers – intentionally or unintentionally- about how willing they are to engage on consumers’ terms.”

FacebookTwitterPRSMALL 

The study also uncovered perceptions among consumers that those brands not engaging in social media are out of touch. When asked the question “What does it say about a brand if they are not involved with sites like Facebook or Twitter?” they said the following:

  • “It’s EXPECTED that a company have some digital face – whether it’s on FB or Twitter I don’t know – but they need a strong electronic presence or you doubt their relevance in today’s marketplace.” Female 50-54
  • “Either they are not interested in the demographic that frequents Facebook and Twitter or they are unaware of the opportunity to get more exposure in a more interactive method.” Male 35-39
  • “It shows they are not really with it or in tune with the new ways to communicate with customers.” Female 18-24.
  •  “If they’re not on Facebook or Twitter, then they aren’t in touch with the “electronic” people.”  Female 55-59

Recent statistics from Facebook show they have 400 million active users and more than 20 million people become fans each day.  Twitter users post over 50 million tweets per day—that’s an average of 600 tweets per second.

 


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